FUJIFILM North America Corp. appoints Bing Liem as Division President, Imaging
FUJIFILM North America Corp., announced the promotion of senior vice president, Imaging Division Bing Liem to the division president, Imaging Division, effective April 10, 2022. Liem will succeed Manny Almeida, who retires effective April 9, 2022, after a collective 36 years of service. FUJIFILM North America Corporation’s Imaging Division includes photographic paper, digital printing equipment, personalized photo products, film, one-time-use cameras, and instant cameras and accessories.
“Ever since I picked up my first camera when I was 17, photography has been part of my DNA, and I am honored to have the opportunity to lead the Imaging Division in the U.S., as part of a company that has innovated in this field for over 85 years,” said Liem. “I look forward to the future as we continue to innovate new products and services to enhance the way people create and share memories through photography.”
Liem’s selection as division president, Imaging Division, is the result of a multi-year leadership and succession plan. As an accomplished industry executive, Liem joined the Imaging Division in April, 2006 as vice president, sales and has progressively expanded his leadership responsibilities to serve as vice president, marketing and sales in 2011, vice president & general manager in 2016, and most recently to his current role in April, 2021. During his tenure at Fujifilm, the company said Liem has been instrumental in establishing critical strategic changes to the commercial organization to create additional value for Fujifilm’s retail partners and consumers. In addition, Liem and his team have been responsible for the significant adoption and growth of the INSTAX portfolio in the United States, which plays an influential role in today’s pop culture. Prior to joining Fujifilm, Bing spent 22 years at Agfa Photo in various leadership roles, including president and CEO for US/Canada/Mexico.
“On behalf of all of Fujifilm, we are grateful to Manny’s numerous and significant accomplishments and invaluable leadership over the past few decades, and wish him well in his retirement,” said Jun Higuchi, president and CEO, FUJIFILM North America Corp,, president, FUJIFILM Holdings America Corporation, and chairman FUJIFILM Healthcare Americas Corporation. “As Fujifilm continues to position Imaging as a core global growth-driver, we are delighted to welcome Bing to his new appointment as we continue to expand our differentiated imaging portfolio in the U.S. I look forward to working with Bing and his team as we soon begin to write the next exciting chapter for our Imaging Division.”
“It has been the honor of my career to serve alongside the dedicated and bright team at Fujifilm. I am incredibly proud of our accomplishments in leading the imaging industry through the development of a vast photography portfolio to serve our retail partners and consumers,” said Manny Almeida, division president, Imaging Division, FUJIFILM North America Corp,. “Fujifilm has an exciting future in store for photography lovers, and I am confident in Bing’s ability to lead the division on an even greater growth trajectory.”
Over the next two months, Almeida and Liem will work closely together to ensure a smooth leadership transition.